TRAVEL COPYWRITING
Who Needs A Travel and Tourism Copywriter?
If you’re in the travel or tourism niche, you need a specialist who understands how to speak to your customers. This includes:
- Travel product & accessory brands
- Hotels & Resorts
- Tourism Boards
- Cruise lines
- Amusement parks
- Tourist attractions
- Local businesses in tourist hot spots
If your business falls into any of these categories and you’re not seeing the results you want, it’s time to give your marketing a professional refresh!
How I Help You Reach Your Goals
With millions of options at every traveler's fingertips, you need to make your product or destination stand out as the number one choice.
You do this by having compelling and user-friendly marketing copy across all your marketing platforms, which is where a seasoned travel copywriter comes into play.
I’ll give the world every reason to choose you with engaging marketing copy that sells. There are many ways to do this, depending on your unique brand, such as telling customers your story, highlighting your ethics, or bragging about your superior quality to convince them that your prices are spot on.
I offer multiple avenues for communicating with your audience, including blogs, website copy, campaign and automated email flows, brochures, and newsletters. Have copy that just needs polishing? Hire me as an editor to make your existing content shine by fixing grammar, flow, and brand voice issues.
View my full list of travel copywriting services below, and contact me today to discuss your marketing needs and develop a customized copywriting package based on your unique brand.
Travel Copywriting for Products and Accessories
Give the world every reason to buy your products with engaging marketing copy that sells. Depending on your audience, you can do this by telling customers your story, highlighting your ethics, and bragging about your superior quality to convince them that your prices are spot on.
And the best place to start doing this is your website. If you’re not online in 2020, you may as well not exist! So make sure your website is in place and doing 90% of the work for you! How? By making sure that it’s engaging and efficient. When potential customers visit you, do they stay for more than a few seconds? Do they click onward to other pages? If not, you may need to update your layout and text. A site audit is a great place to start to ensure that you have all the right elements in all the right places for a premium user experience. It also lets you know whether your current website copy is engaging and complete. And don’t forget to include high-quality photos of your products and an easy checkout process to reduce abandoned carts.
Once your website is in order, evaluate your current email flows. When visitors sign up, do you send them a welcome series? When customers make a purchase, do you send them post-purchase emails? At a minimum, you should be utilizing welcome, post-purchase, abandoned cart, and win-back emails to turn that email list into a steady stream of new and returning customers. If you don’t have email flows in place—or you do but don’t see the results you want—then it’s time to revamp your email process to reach your expectations.
Another great way to market certain types of travel products is through direct mail letters. If you have a product with a lot of fantastic features, spread the word door-to-door with a direct mail blast that highlights its incredible benefits and makes an offer that readers can’t refuse.
And one of the biggest marketing avenues travel companies should use is social media influencers. These people are called influencers for a reason—because people trust their recommendations. So consider partnering with a travel influencer to promote your products for a low cost across several social platforms! Cochran Writing & Editing offers social promotion and reviews through The Mandala Traveler. Packages include product features on Facebook, Twitter, Pinterest, Instagram, and YouTube, as well as feature articles on the blog. Visit Work with the Mandala Traveler for more information.
These are just a few of the travel copywriting services you’ll find here. We also offer blog and article packages, brochure copy, and newsletters. View my full list of travel copywriting services below, and contact me today to discuss your marketing needs and develop a customized copywriting package!
Travel Copywriting Services
Visitor Guides & Brochures
Get your information right into your prospects’ hands with an informational brochure. I’ll emphasize all your key benefits and give clients a call to action so you can close the sale online or in person.
Targeted Emails
If you have a mailing list, don’t waste this valuable sales avenue! I can create email campaigns and flows for special events, new products, abandoned cart reminders, pre-purchase emails, and more! Use these small “touches” to convert visitors to first-time buyers and repeat customers!
Newsletters
Have you made new changes to your location or products this year? Do you have exciting news to share with your community? Get it out to them through a detailed newsletter! I’ll highlight all the wonderful things your organization is doing and use it as an avenue to promote more visits or sales in the year to come.
Website Content
Not sure what to say? Let me create clear, SEO-rich content for your website that shares all your essential information and helps your organization rank higher in search results. I can develop everything from your home page down to product descriptions.
Blog Posts
One of the most effective ways to pull in new customers is to show them what an expert you are. An easy way to do this is through regular blog posts that highlight topics of interest to your target market and conclude by showcasing how your business exceeds expectations in that area. I’ll write SEO-rich posts for you one to four times per month to turn these curious browsers into paying clients!
Editing Services
Are you looking for someone to perfect your existing website, brochures, emails, or blogs? Then you’ve come to the right place! Whether you need a light check or an extensive grammatical overhaul, I can help you get your content ready for public viewing so that you can communicate effectively and professionally with your desired audience.